Mattresses aren’t like every other retail good. Besides the basic composition difference, locating a particular mattress is difficult when placed amidst multiple mattresses. In other words, learning more about the brands, comparing models and features is traditionally not common within the mattress industry. Quite often, the same mattress make or variety is rebranded for multiple stores, or altered ever so marginally to give it the perceived difference.
The Mattress Industry
The mattress industry isn’t like any other retail industry; it’s inundated with closed shops and family-run businesses, which makes it harder for a new business to learn about the industry and base its business upon. The so-called “big brands’ attach a markup that’s five or more times higher than the actual price. The bloated supply chain is invariably the prime reason behind this. Meaning, the system is so filled with dubious retail tricks and middlemen, a mattress’ market price and product manufacturing cost are barely in correlation with each other. For instance, a typical $2,000 doesn’t cost more than $200 to produce, including labor and materials.
Tuft & Needle
In 2012, John-Thomas Marino set out mattress shopping with his wife. The stores they bothered visiting were all about commission-hungry sales people pushing them to mattress models with bigger product commissions. The harrowing experience literally forced them to go online where they ended up buying a $3,000-plus mattress. However, the product that arrived was nothing close to premium. Daehee Park, John-Thomas’ friend, also had a similar shopping experience.
Both the friends came together, shared their experiences and the things they hated about their mattresses and wanted to remedy things. They did a lot of research and data-digging work, which eventually made them quit their previous software industry vocations and set out for a more organic and influential career path – the outcome being a mattress company, Tuft & Needle. With a capital investment of $6,000 and a modest rented workspace, Tuft & Needle was launched in December, 2012.
The venture sells foam mattresses with a thickness of 5 or 10 inches, and the sizes falling between the twin and California king range. With prices starting from $200 and not treading anywhere close to the four-figure mark, Tuft & Needle has certainly disrupted the branded market space wherein top-end mattresses can set a user back by quite a few thousand dollars.
A Fulfilling Journey
The journey for the founders has been both a rewarding and enlightening experience. In the initial days, Tuft & Needle’s business model was heavily dependent on customer feedback. It sold a lone prototype and welcomed detailed customer opinion on the product. The product return rates were much higher back then. Not letting bogged down by the trend, both John and Daehee saw it as an opportunity to work on their product – like how software updates get done. This positive approach made it easier for the company to continually enhance its product, until it was quality enough to garner in referral business.
No doubt, Tuft & Needle has a decent product on offer, but its financial success and buyer goodwill is also for the experience it puts its customers through. Even the official online site is beautiful and pleasant, which is critical to turning a visitor into a buyer. Simply put, buying a mattress was always an obscure process. Tuft & Needle simplified and threw in some much needed clarity; buyers rewarded the firm with their money and time. And, the after-sales service is cherry to the already sumptuous cake.
Coming to the actual product, the foam lasts anywhere between 5 to 10 years before a compression or deformity sets in. The foams are crafted and poured in California, with three separate layers offering a density blend that’s proven to be durable and comfortable. Though five years to a decade don’t sound too long a mattress life, the overall features and price the company manages to pack in is where it scores brownie points. Moreover, most companies that offer a mattress warranty of more than a decade are pro-rated. It means the customer’s credit will reduce with every year of usage. And getting a warranty claim isn’t easy; most companies make their customers undergo serious hoops to prove mattress damage. Tuft & Needle has a cleaner approach and with its warranty of a minimum of five years, it’ll replace any mattress that gets damaged before five years, with no questions asked.
Selling mattresses online – via Amazon and an official website – and reduced shipping prices makes it possible for the firm to generate profits despite their highly competitive pricing. Moreover, the company doesn’t spend and/or rely on traditional advertising. Most of its sales and new customers are courtesy social media and existing customer referrals.
Thanks to their IT background, the founders take a more sophisticated approach to mattress-selling, which is unlike other industry players. Every stage of the business is organized and hands-on – including the sales tools, inventory tracking, fulfillment procedures and the storefront. Third-party software applications are used for payments, shipping labels, CRM, etc. which both expedites and streamlines the processes.
The company is now among the top-rated vendors within Amazon’s furniture section. Though the firm is not keen on sharing exact unit sales figures, the company – with its rather modest employee size of less than 20 members – hit a million dollars in revenue in the first quarter of 2014 alone.
In the coming years, the company is hoping to release a new lineup of sleep-related goods, along with implementing changes to make the already capable shipping method more efficient.
Tuft & Needle’s Impact on Competitor Business
Truth be told, Tuft & Needle still isn’t big enough to give other big mattress players sleepless nights. But they are certainly building up curiosity and forcing people to take notice. In fact, some large companies have put in acquisition proposals, and then a few even threatened to take over the business. Nothing materialized, so far.
Also, thanks to the company’s unique business approach, they really need not worry about competition much.
Tuft & Needle is succeeding and is likely do well going forward, which is not for its novel approach. It’s primarily because the mattress industry is fundamentally flawed to start with. Tuft & Needle recognized the broken framework and is perhaps the only mattress company that’s expressed its interest to change that. Simply put, its conducting business the way it should have always been.
Tuft and Needle: 5-inch vs. 10-inch Mattress
A mattress company that is highly rated in the market, Tuft and Needle introduces freshness into the market delivering impeccable mattress designs. Rated No. 1 on Amazon, they offer universally comfortable foam mattress online and they also make deliveries right to your door. Most importantly, they also offer 30-night trial with complete with an option for easy returns. Tuft & Needle foam mattresses are designed to adjust to your body weight distributing it across a large area which enables you to have a good night sleep. They also crafted right with the customer’s needs in mind. Their emphasis on comfort and flawless customer support is also unmatched in the industry. Besides, they also sell directly to you which means you get a great product at an affordable price.
In most cases, a too soft mattress won’t provide you with the comfort you need. It will not only bend your spine unevenly but also lacks proper support and traps heat within. A hard mattress on the other hand, won’t support your spine properly and also results to uncomfortable pressure points. Tuft and Needle provides a perfect mattress design in two distinct types, Tuft and Needle 5 vs 10. The perfect design means that the foam mattresses are neither too soft nor too hard and therefore evens your spinal column distributing your body weight properly as you sleep.
If you would like to buy a Tuft and Needle mattress, the two design options should be your benchmark on which mattress to choose. The 5 inch and the 10 inch mattresses may vary in size and build as well but still come with a guarantee of high quality. By distinguishing the two properly, you will certainly be able to make the right decision on which design to buy.
The 5 Inch Tuft and Needle Mattress
This mattress design just like the 10 inch is neither too soft neither too hard. It is designed to offer pressure relief. Though it is as good as memory foam, it provides sound sleep unlike latex. It also has good bounce for nighttime activities especially while climbing onto or out of bed. Its localized movement capability also prevents you from disturbing your sleeping partner. The 5 inch Tuft and Needle mattress also comes with a free 10-year warranty, weighs 40 pounds and has measurements of 60 x 80 x 5 inches.
When to Consider the 5 Inch Mattress
1. If you are a lightweight person, the 5 inch mattress would come in handy. The 10 inch design usually has standard weight capacity and support level which makes it suitable for slightly heavier people. But if you don’t weight too much, the 5 inch will do just fine.
2. The 5 inch mattress design is also more appropriate for children since they don’t weigh too much. Therefore, they don’t need the full support of the 10 inch.
3. The 5 inch Tuft and Needle mattress is best for occasional use like in the guest house or a guest room. The mattress will definitely suffice on such occasions. The 10 inch on the other hand is more appropriate for normal sized adults who use the mattress often or sleep on it every night.
The 10 Inch Mattress
Just like the 5 inch, the 10 inch Tuft and Needle Mattress is neither too soft nor too hard and also provides universal comfort. Weighing 70 pounds and with measurements of 60 x 80 x 10 inches, the mattress offers pressure relief and bounce for nighttime activities. A 10-year free warranty also accompanies the purchase of the 10 inch mattress.
Why Consider the 10 Inch Tuft and Needle Mattress
The 10 inch mattress is a standard mattress size that most people are familiar with.
Tuft and Needle claim it to be their top product as a result of which most customers buy it.
It is the most common foam mattress size for starters and provides the best support and weight capacity compared to the 5 inch mattress.
The 10 inch is also a much higher quality mattress with a more solid build. However, there are situations where the 5 inch mattress might suit you better.
The 10 inch is a good fit for most bed frames particularly if you don’t want to use a box spring. With the 5 inch mattress, you can go with a wooden board which will result into a flat-looking bed. The 10 inch rises well above the top of the frame and doesn’t sink in making your bed look like a crib.
Since it can withstand constant use, you will find Tuft and Needle 10 inch to be a more reliable mattress. It has a firmer feel and doesn’t give in easily to sagging which can cause you back pains.
The fabric cover is made of a durable polyester and rayon blended to your design and specifications. This synthetic material allows for little wear or stretching mostly due to friction on where the heaviest part of your body rests every night.
With the 10 inch foam mattress, you may also find it easy to sit on the edge of the bed without being dumped off by bending springs. You also don’t have to worry about the edge dipping into the bottom of the bed.
You also don’t have to flip the mattress often.
Though there are many situations when you might consider the 5 inch mattress to be ideal, you might want to consider the 10 inch first unless you have pressing needs. As noted earlier, the 5 inch is suitable for light use or during unique situations. If you are undecided on what mattress design to buy, the staff at Tuft and Needle will answer your queries fast enough if you send them a message.